Module Catalogues, Xi'an Jiaotong-Liverpool University   
 
Module Code: MAN317
Module Title: Corporate Communication
Module Level: Level 3
Module Credits: 5.00
Academic Year: 2017/18
Semester: SEM1
Originating Department: International Business School
Pre-requisites: N/A
   
Aims
to increase awareness of the importance of language and communication in the business and management contexts;

to develop an in-depth understanding of internal communication systems (interpersonal and cross-cultural communications) and of external communication systems (public relations, marketing, political communication and the media)

to explore the importance of integrated communications

to broaden the understanding of communications within the theoryofstakeholdermanagement

to apply core comunication and sociolinguistic theory to the business environment- to increase awareness
of the importance of language and communication in the business and management contexts;
to develop an in-depth understanding of internal communication systems (interpersonal and cross-cultural communications) and of external communication systems (public relations, marketing, political communication and the media)

to explore the importance of integrated communications
to broaden the understanding of communications within the theory of stakeholder management
to apply core comunication and sociolinguistic theory to the business environment
Learning outcomes 
By the end of the module studends should be able to:

understand the function of corporate communications

demonstrate an appreciation of the key issues and problems associated with corporate communications

explore methods of evaluating corporate communications, including corporate image

understand corporate communications within the stakeholder management framework

demonstrate an ability to analyse critically, to write concise reports and opinions, and to communicate ideas effectively

demonstrate an ability to work as part of a team
Method of teaching and learning 
The course will involve a combination of lectures and tutorials.

Videos, on-line facilities and other teaching methods may be used.

Students are expected to participate actively in sessions, and student presentations form an integral part of the module.

There will be the opportunity for students to ask questions and gain feedback.

Guidance will be provided on study skills such as writing reports, presenting work orally and working as part of a team.

Students will be provided with reading lists and handouts where appropriate to support their individual and team learning.

Students will be expected to exploit the resources posted on VITAL as well as undertake background and follow-up reading.
Syllabus 
The syllabus might change to reflect current trends in the field, but a typical syllabus might look as follows:
Introduction - the development of the role of corporate communications in organisations;

types of communication strategies and communicative competences;

introduction to communication theory;

globalisation and electronic communications;

Internal communications - organisational, managerial communication

structures and systems;

employee communications and internal marketing;

language and gender;

cross- and inter-cultural communication;

communication plans;

External communications - communicating corporate values - image and identity;

corporate advertising;
advertising and PR management techniques;
political communication; communicating in the public sector;
Integrating communications - stakeholder management theory and communications; crisis communications;
sponsorship and CSR.
Delivery Hours  
Lectures Seminars Tutorials Lab/Prcaticals Fieldwork / Placement Other(Private study) Total
Hours/Semester 26     12      112  150 

Assessment

Sequence Method % of Final Mark
1 Written Report 40.00
2 Group Oral Presentation 20.00
3 Examination 40.00

Module Catalogue generated from SITS CUT-OFF: 10/22/2017 10:39:31 AM