Module Catalogues, Xi'an Jiaotong-Liverpool University   
 
Module Code: MAN314
Module Title: Strategic Management and Business Policy
Module Level: Level 3
Module Credits: 5.00
Academic Year: 2017/18
Semester: SEM2
Originating Department: International Business School
Pre-requisites: N/A
   
Aims
The module examines the basic principles of business policy and focuses particular attention on the way in which strategic decisions are made and the factors that influence them.

The first day will deal with the various models of the strategic managemnt process and will explore each of its constituent parts.

Using a case study approach the module examines the planning process through environmental and resource analysis, scenario planning, through option selection to briefly considering implementation.
Learning outcomes 
The aim of this unit is to provide students with a comprehensive understanding of the strategic management process. At the end of the module students will be:

Familiar with the alternative approaches to strategic management.

Aware and understand the stages of the 'strategic management' process

Able to conduct an environmental analysis

Able to conduct an internal analysis

Aware of the strengths and weaknesses of analytical tools

Aware of the role of the HR manager in the strategic management process

Aware of the range of forces that influence the formulation and implementation of strategy
Method of teaching and learning 
This module will be delivered via a combination of lectures and workshops.


Lectures are designed to provide essential information and introduce students to the basic tools of analysis.


Tutorials, making extensive use of case studies and presentations, will provide students with a learning opportunity designed to extend the material introduced in the lectures through the in- depth analysis of specific strategic management issues.


The emphasis throughout will be on interactive learning and participation will be expected from all members of the group to facilitate a full discussion of the relevant issues.


There will be a balance in terms of the student's own learning between the dissemination of knowledge and the practical interpretation and utilisation of that knowledge.

Syllabus 
The content of the module falls into two broad areas.

Firstly, the module considers different perspectives, new approaches and alternate functional approaches to strategy and the contemporary critical debates surrounding the subject, as a
prelude to considering their impact upon the more practical process of strategic management.
Secondly, the module content deals critically with issues such as gap analysis, scenario planning, option selection and a brief consideration of implementation. A more practical approach to strategy will be utilised, including formulation of a plan and internal and external analyses
(firmly grounded in differing perspectives).
Delivery Hours  
Lectures Seminars Tutorials Lab/Prcaticals Fieldwork / Placement Other(Private study) Total
Hours/Semester 26    12      112  150 

Assessment

Sequence Method % of Final Mark
1 Group Report 50.00
2 Final Exam 50.00

Module Catalogue generated from SITS CUT-OFF: 10/22/2017 10:43:23 AM