Module Catalogues, Xi'an Jiaotong-Liverpool University   
Module Code: MAN311
Module Title: Business in the Asia-Pacific Region
Module Level: Level 3
Module Credits: 5.00
Academic Year: 2018/19
Semester: SEM1
Originating Department: International Business School
Pre-requisites: N/A
The aim of this module is to provide students with an understanding of the unique and contrasting business environment in the Asia Pacific region and for students to use concepts and theories from the international business and management literature to evaluate and explain this environment.
Learning outcomes 
A. Appreciate and identify the consequences of national differences in the business and management systems of the Asia Pacific region.

B. Analyse and synthesise critical debates in the development of the Asia Pacific economies.

C. Evaluate the principal economic, political and social trends in the region and their consequence for the conduct of business.

D. Appraise the strategic issues involved in entering Asia Pacific markets.

E. Conduct a comparative analysis of different countries and businesses within the Asia Pacific region.

Method of teaching and learning 
Key themes, topics and concepts will be introduced in the lectures and consolidated by learning activities in the seminars. Additional workshops will be used to enable students to develop a project proposal and make a short presentation. The project will require independent research activities to be undertaken.
Lectures will introduce the following topics:-

1. Regional analysis of Asia Pacific, identifying major trends

2. The economic and political development of the region and the effects of globalisation

3. The role of government and industrial policy

4. Cultural analysis across the different countries of the region

5. Developing networks and building relationships in the region

6. Managing a multinational subsidiary in the Asia Pacific region

7. Comparative management models

8. Strategic marketing issues – entry modes and growth

9. Developing appropriate post-crisis strategies for the Asia Pacific environment

Delivery Hours  
Lectures Seminars Tutorials Lab/Prcaticals Fieldwork / Placement Other(Private study) Total
Hours/Semester 26    12      112  150 


Sequence Method % of Final Mark
1 Coursework Report 40.00
2 Presentation 10.00
3 Final Exam 50.00

Module Catalogue generated from SITS CUT-OFF: 5/22/2018 9:51:54 PM